MRT PLAY, Gamification app for the Galleria Sabauda
The complex of the Musei Reali di Torino (Royal Museums of Turin), established in 2016 bringing together the five most important Museums of Turin, is now one of Italy’s most visited Museums. The popularity it enjoys allows it to ride the wave of change and exploit it to engage all types of audiences. Keeping updated with change and new generations also means digitalisation, that’s why we have designed and produced the new gamification App, called MRT Play.
Designed by Visivalab in collaboration with the Musei Reali and with the fundamental support of the Fondazione Compagnia di San Paolo, the new MRT Play app involves the application of gaming mechanics and game-design elements in contexts that are not normally oriented towards recreational activities. Gamification is thus declined as a strategy at the service of the user experience. In this way, the museum experience goes beyond the contemplation of the artworks and stimulates learning through fun and interaction.
CLIENT Musei Reali di Torino
YEAR 2022
FEATURES
- Developed for learn and play visits
- Interaction with the artworks
- User geolocation
- Designed for multiple audiences
- Two levels of difficulty
- Design of 10 minigames
- Storytelling adapted to six different characters
- Illustration, iconography and graphic design
- UX/UI
- Available in iOS & Android
