Paestum app with Audio guide
The Paestum and Velia National Archaelogical Park is one of the most important archaeological museums in Southern Italy. An hour away from Salerno, it is located inside an old city declared a historical heritage by UNESCO in 1998. The MiBACT registered a total of almost 450.000 visitors only in 2019.
With a history spanning twenty-six centuries, Paestum wanted to modernize its offer and enhance the visit experience across its 125-hectare ancient city site. In Visivalab we introduced a mobile app with a geolocated audio guide that allows to choose between different display options, identifying the position of the visitors in real time and to automatically activate the content related to what is in front of him or her. The app is available in 6 languages and also in LIS (Italian Sign Language).
CLIENT Parco Archeologico di Paestum & Velia
PARTNER ECCOM-Idee per la Cultura
YEAR 2019
FEATURES
-
- Georeferenced audio guide
- UX- UI design
- Content architecture
- Different content formats: audio, video, pictures and text
- Inclusive mobile app (6 languages + LIS)
- Designed for different public
- Digital development in big exterior spaces
- The protection of the heritage minimizes the intervention in the monument
- Communication channel that includes all the content
- Available on iOS & Android
Project
The management of the Park approached us due to the partial closing of the works of the Museum, a perfect pretext to introduce new technologies in narration and doing it more attractive and evocative for the visitors. The purpose is to accompany the visitor in a trip to discover “The City of Temples” through an experience that enriches and facilitates the interpretation of the archaeological area.
After a careful analysis of the needs and the context, we have proposed a very light mobile app, available for the two main platforms (Android and iOS) and easily downloadable through their respective stores. ECCOM, Idee per la cultura is the association that took care of the contents.
To satisfy different public and necessities, the app allows choosing between different options like the length of the visit (60 or 90 minutes) or the interest theme, like architecture, Roman history, myths or rituals related with the sacred place. Available in 6 languages and LIS (Italian Sign Language).
Once the itinerary is chosen, the map will open with the selected route. Through the geolocation, the mobile app allows to identify the position of the visitor in real time and activates automatically the contents (audio, video, text and picture) when standing in front of the monument.
The map allows visualizing at all times the totality of the route, and differentiate the already visited monuments from the ones that are still pending. Another very interesting function is the possibility of communicating at any point with the reception of the Park for any trouble, from any point of the route.
The app gets constantly actualized, in its functions as well as in its contents: App Paestum anti Covid-19 measures.
Thanks to the support of the technology and a new simple and intuitive design, we offer a personalized path with an interactive participation of the visitors and a communications channel between the Paestum Park and its public.
PRESS
Arte e accessibilità: Paestum si racconta con una app pensata in 6 lingue e in LIS
ARTRIBUNE
Paestum: per conoscerla si può utilizzare oggi anche un’app
PSB PRIVACY E SICUREZZA
Online la nuova app gratuita del Parco Archeologico di Paestum
MUSEO PAESTUM
