© Stefano Venturini
The universal recognition/acknowledgment of the artist posed a significant challenge when it came to developing an unprecedented exhibition. Nevertheless, this exhibition successfully provides a new perspective, focused on the ecological dimension of Miró’s art. As a visionary ahead of his time, he understood the importance of recovering the long-lost connection with nature and salvaging it for the sake of human survival.
At Visivalab, we have undertaken complete responsibility for the entire exhibition process in an extraordinary effort in close collaboration with all the professionals involved. This range includes curators, academics, artistic institutions, foundations, testimonials and technicians. Simultaneously, we have worked on the planning and conceptualization of the showcase, on the coordination of the artwork loan campaign, as well as on the storytelling, the itinerary and graphic design, the production and the setup.
Since the project’s beginning, we have participated in shaping the work team and the scientific committee for the exhibit, with whom we have closely collaborated in the curation concept, the selection of the artworks and the loan request to their respective owners. Among the management tasks, we handled the communication with the loaning entities and coordinated the transportation specialists for the safe and timely transfer of the artworks, as well as the insurance arrangements.
© Stefano Venturini
The collection of original pieces showcased, includes 13 oil paintings, 125 engravings from 13 Artists’ books, graphic posters, sculptures and puppets, which testify to Miró’s interdisciplinarity and versatile artistic language.
We based the itinerary design on the idea of combining the masterpieces’ diversity of languages and formats alongside other graphic materials that contextualize his oeuvre and persona, such as photographs and films about the artist. In doing so, we pair his subjective vision —represented by the paintings, sculptures and books— with the external gaze of the photographers and filmmakers with whom he worked throughout his life, who documented his artistic trajectory and day-to-day creative process.
Aiming to obtain an even more intimate portrait of Miró, our team has interviewed four people who had worked side by side or lived with him: his grandson Joan Punyet, the photographer Colita, theater director and puppeteer Joan Baixas and Rosa Maria Malet, the former director of Fundació Joan Miró. The interviews are available in several languages and help us understand the artist’s character and idiosyncrasy from a first-hand point of view.
Furthermore, we at Visivalab have designed and produced EsploraMiró, a gamification app that offers an engaging and playful itinerary that will accompany the exhibition while it’s open. Through mini-games and riddles, it actively involves the audience and allows them to interact with the fascinating realm of Joan Miró.
EQUIPMENT AND GRAPHIC IDENTITY
In addition, Visivalab has been responsible for adapting the museum’s lighting and building the exhibition furniture, intending to highlight the details of the artworks taking into account their conservation needs. Among these elements are the wooden platform for the grotesque puppets from the play Mori el Merma (1978) and the plinths and showcases that house the bronze sculptures and the “preparatory objects.” To display the original cases of the Artists’ books, we used transparent urns that stick out from the walls, thanks to which we can appreciate the materiality of these delicate artifacts from all angles without putting them at risk.
As the public wanders through the exhibition, they discover the different facets of the prolific artist. From the most intimate human experience to the social dimension and activism of his work, Miró’s artistic production is full of contrasts.