Galleria Cavour 1959, recognized as a benchmark for fashion, commissioned the artist to create a work to project on its facade. The choice of Terzini highlights his deep understanding of the latest trends, also demonstrating the gallery’s commitment to the cultural world and patronage of emerging artists.

This project marks a milestone for Visivalab, underscoring a pivotal expansion in our scope. While our expertise traditionally lies in leveraging cutting-edge technology to illuminate the archaeological, artistic, and cultural heritage of great historical value, this endeavor has broadened our horizons. It showcases our adaptability and capacity to make significant contributions to contemporary cultural and artistic domains, affirming our versatility and commitment to embracing a wider spectrum of cultural expressions.

As Visivalab, we took care of the entire project process. Starting from the creative idea and the words drawn by the artist, we created the text animation envisioned by Terzini. Then, we took care of building the structure with the necessary hardware for video projection, as well as programming and supervising the projection thanks to a proprietary system, accessible remotely.